Unlock for Your Law Firm
Live Webinars for Law Firm Leaders and Partners.
Join our experts as they share practical guidance, address your questions, and lead discussions designed to help law firm leaders make informed, confident decisions in a shifting legal and business environment.
All sessions are complimentary. Sign up today.
Promotion Over ProVisors: How Smart Branding Can Cut Your Networking Time in Half
12:00 - 12:40 PM PST
Your reputation no longer lives only in the courtroom or the boardroom. In today’s legal market, your personal brand is one of your most valuable business development assets. Steve Fretzin will share practical strategies for creating compelling content, building visibility, leveraging LinkedIn, and becoming the lawyer people remember, trust, and refer.
This Session Will Explore
- The role of personal branding in communicating experience and professional value
- Content strategies that build visibility without sounding promotional
- LinkedIn as a tool for professional visibility and relationship building
- The connection between community, trust, referrals, and new opportunities
- The risks of relying too heavily on ProVisors or another referral source
- Steve’s Sales-Free Selling approach to business development
- A more structured, repeatable, and sustainable approach to practice growth
This session is for legal professionals who want to strengthen their reputation, expand their reach, and generate business through content, community, and personal branding.
Steve Fretzin
Legal Business Development Coach, BE THAT LAWYER
Steve Fretzin is an internationally recognized legal business development coach, trainer, peer-advisory facilitator, and community leader. For more than eighteen years, he has helped attorneys build sustainable books of business through his Sales-Free Selling approach. He is also a five-time author, host of the BE THAT LAWYER and Future Rainmakers podcasts, and a monthly contributor to Above the Law.
Join our expert Matthew Kaing for an insightful session on security risks and usage rules in AI for legal professionals. Don’t miss this opportunity to enhance your firm’s tech strategy.
Michael Kaing
Data Security & IT Expert
24+ years helping small law firms run more efficient, secure, and productive practices.
Meet the Organizers
After decades advising law firms on marketing, ops, and technology, we created Law Firm Growth Ideas to share what works now. Each month we bring you expert-led, actionable learning, no fluff, just field-tested ideas to help your firm grow from experts who have been there and done that.
Sharon Means, CPA
Fractional Integrator – Clarity, Accountability, and Growth Playbooks for Law Firms.
With a background as a CPA and 5+ years as a Fractional Integrator, Sharon focus exclusively on helping law firms (running on EOS, The Entrepreneurial Operating System) perform more effectively.
Joseph Marchelewski
Law Firm Public Relations Expert
A 22+ year legal marketing and PR leader who has built teams, led major campaigns, and partnered with top firms to drive media, BD, and measurable growth.
Matthew Kaing
Data Security & IT Expert
IT and cybersecurity specialist with 24+ years supporting small law firms. Founder of eSudo, a Silicon Valley firm focused on secure, reliable systems that help legal teams work more efficiently.
Gaurav (Rav) Mendiratta
AI Tools and SEO Expert
LinkedIn Top Voice with 15+ years helping law firms scale through AI-powered marketing and tools, turning complex technology and modern marketing into clear, measurable growth.
Sharon Means, CPA
Fractional Integrator – Clarity, Accountability, and Growth Playbooks for Law Firms.
With a background as a CPA and 5+ years as a Fractional Integrator, Sharon focus exclusively on helping law firms (running on EOS, The Entrepreneurial Operating System) perform more effectively.
Joseph Marcheski
Law Firm Public Relations Expert
A 22+ year legal marketing and PR leader who has built teams, led major campaigns, and partnered with top firms to drive media, BD, and measurable growth.
Sharon Means, CPA
Clarity, Accountability, and Playbook
With a background as a CPA and 5+ years as a Fractional Integrator, Sharon focus exclusively on helping law firms (running on EOS, The Entrepreneurial Operating System) perform more effectively.
Joseph Marchelewski
Law Firm Public Relations Expert
A 22+ year legal marketing and PR leader who has built teams, led major campaigns, and partnered with top firms to drive media, BD, and measurable growth.
Michael Kaing
Data Security & IT Expert
24+ years helping small law firms run more efficient, secure, and productive practices.
Gaurav (Rav) Mendiratta
AI Tools and SEO Expert
Rav helps law firms scale with AI-powered marketing and Tools. 15+ years turning complex tech and marketing into measurable growth.