Upcoming Sessions

January 14 | 12 to 1 PM PST

Aug 12, 2026 | 12:00 - 12:40 PM PST

Promotion Over ProVisors: How Smart Branding Can Cut Your Networking Time in Half

Your reputation no longer lives only in the courtroom or the boardroom. In today’s legal market, your personal brand is one of your most valuable business development assets. Steve Fretzin will share practical strategies for creating compelling content, building visibility, leveraging LinkedIn, and becoming the lawyer people remember, trust, and refer.

Steve Fretzin

Legal Business Development Coach, BE THAT LAWYER

Steve Fretzin is an internationally recognized legal business development coach, trainer, peer-advisory facilitator, and community leader. For more than 18 years, he has helped attorneys build sustainable books of business through his Sales-Free Selling approach. He is also a five-time author, host of the BE THAT LAWYER and Future Rainmakers podcasts, and a monthly contributor to Above the Law.

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