This session is designed for attorneys, law firm owners, partners, and legal professionals who want to strengthen their reputation, expand their professional reach, and generate business through content, community, and a recognizable personal brand.
August 12, 2026 | 12:00 – 12:40 PM PST
Your reputation no longer exists only in the courtroom or the boardroom. In today’s legal market, your personal brand has become one of your most valuable business development assets.
During this webinar, Steve Fretzin will share practical strategies for creating compelling content, building greater visibility, leveraging LinkedIn, and developing a strong professional community.
The session will explore how lawyers can strengthen their personal brands and become professionals whom people remember, trust, and refer.
Legal Business Development Coach, BE THAT LAWYER
Driven, focused, and committed to helping attorneys realize their full potential, Steve Fretzin is an internationally recognized coach, business development trainer, peer-advisory facilitator, and community leader.
For more than eighteen years, Steve has helped attorneys approach business development in a natural, structured, and repeatable way. His Sales-Free Selling method gives lawyers the planning, systems, and language needed to grow without pitching, selling, or chasing business.
Through his BE THAT LAWYER coaching programs, Steve helps attorneys build confidence, develop sustainable practices, and gain greater control and independence in their careers.
He is the author of five books on legal marketing and business development, host of the BE THAT LAWYER and Future Rainmakers podcasts, and a monthly columnist for Above the Law. His work has also been featured in National Law Review and Attorney at Work.
Strong clients, smarter systems, and steady growth are the goals of every modern law firm. The Law Firm Growth Ideas Webinar Series is designed to help legal professionals achieve those goals with greater clarity and momentum.
Each session brings together experienced leaders in legal marketing, business development, artificial intelligence, public relations, operations, technology, financial management, and law firm leadership.
Speakers share practical strategies, useful frameworks, and real-world ideas that law firm owners and attorneys can apply to improve performance, strengthen their market presence, and grow with confidence.
Every session is free to attend.